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Aitor Fernández, ASO consultant

ASO & App Growth

Getting apps to the top of the stores since 2019.

years in digital marketing
10years in digital marketing
years in app marketing
7years in app marketing
apps worked on
34apps worked on
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02

The cast

Every app that has passed through my hands, from viral games to one of the most used crypto apps in the world.

03

Chapters

From a phone review site in Málaga to the CoinMarketCap listing across five stores.

2017

Qué Móvil Me Compro

CEO & founder

Dec 2017 — Jan 2021

I built a phone recommendation site so that choosing a smartphone stopped being a chore. I learned SEO fighting for the Spanish tech SERP.

SEOSEMUser acquisitionWordPressSocial mediaContent

2019

Redvel Games

ASO Consultant

Jan 2019 — Mar 2021

My way into apps. Keywords, competitors and A/B testing across a catalogue of football games on iOS, Android and Huawei.

Keyword & competitor researchCRO & A/B testingMonetisation & performanceLaunch marketing
App StoreGoogle PlayHuawei AppGallery

Apps

Soccer Star Football Cards app iconSoccer Star Top Leagues app iconSoccer Star Goal Hero app iconIdle Hero Clicker app icon

2019

VlezGames

Co-founder

Jun 2019 — Aug 2021

We bought forgotten mobile games, improved them with freelancers — new features, levels, monetisation — and relaunched them with ASO. 2M+ downloads in total.

ASOMonetisationProduct managementFreelance team management
App StoreGoogle PlayHuawei AppGallery

Apps

Knife Throw Royale app iconKnife Throw Royale 2 app iconTwitch Downloader app iconWareva app iconCrypto Market Cap Calculator app icon
  • Knife Throw Royale 1M+ downloads on Google Play
  • Knife Throw Royale 2 700K downloads after full redesign and new ASO

2019

Atalana Games SL

Co-founder / CMO

Dec 2019 — Dec 2023

A five-person studio specialised in idle games. I ran all the marketing: 3M+ downloads across platforms.

ASODigital marketingSocial media
App StoreGoogle Play

Apps

Idle Island Tycoon: Survival app iconIdle Vikings Tycoon: Valhalla app icon
  • Idle Island Tycoon: Survival 500K+ downloads on Google Play

2021

SEO Alive

ASO Manager

Mar 2021 — Nov 2021

I led the agency's ASO and App Marketing department for international clients, from viral games to photography communities.

Client managementCROA/B testingPush notifications
App StoreGoogle Play

Apps

GuruShots app iconJustFall.LOL app icon1v1.LOL app icon
  • JustFall.LOL Millions of downloads
  • 1v1.LOL Tens of millions of downloads

2021

App Radar

App Marketing Specialist (freelance)

Nov 2021 — Feb 2022

ASO consulting for the platform's large accounts: games with tens of millions of users and global brands.

Client managementASO consulting
App StoreGoogle Play

Apps

8 Ball Pool app iconGolf Battle app iconWorld of Warships app iconKingdom Rush app iconAdidas Running app icon

2022

Binance / CoinMarketCap

ASO Manager

Mar 2022 — Jul 2023

I laid the ASO foundations for one of the world's most used crypto apps and launched it on Huawei AppGallery, Oppo App Market and Amazon Appstore.

ASO foundationsKeyword & competitor researchCRO & A/B testingReviews & share promptsLocalisation for key markets
App StoreGoogle PlayHuawei AppGalleryOppo App MarketAmazon Appstore

Apps

CoinMarketCap app icon
  • CoinMarketCap Launched on Huawei AppGallery, Oppo App Market and Amazon Appstore

2024

West520 Consulting

ASO Manager

Jan 2024 — Today

I manage six Social Casino and Daily Fantasy Sports apps across Google Play, the App Store and Samsung Galaxy Store, with In-App Events and organic Custom Product Pages.

ASO on Google Play, App Store and SamsungReviews & sharingA/B testingIn-App EventsOrganic Custom Product Pages
App StoreGoogle PlaySamsung Galaxy Store

Apps

+6 apps under NDA

2026

Estudio propio

Founder

Jun 2026 — Today

My own products: two SwiftUI iOS apps and two web tools. Here I own the whole funnel, from the first line of code to conversion.

Product & developmentASO & SEOPaywall & conversion
App Store

Apps

HouseSaver app iconFerro app icon

—

Consultor ASO freelance

ASO Consultant

Alongside

Alongside everything else: audits and multi-language ASO for third-party apps, from dating to survival.

ASO auditsMulti-language ASO
App StoreGoogle Play

Apps

Lovoo app iconBasketball Game Manager 24 app iconRemme app iconKmetrix app iconLast Pirate: Island Survival app icon

04

Own studio

My own products. Here I don't advise: I build, I launch and I answer for the numbers.

05

Services

How I can help.

Core service

ASO & App Marketing

Organic visibility in every store your app can live in, and a listing that converts.

  • ASO audit
  • Keyword strategy
  • Multi-language localisation
  • Store listing CRO and A/B testing
  • In-App Events and Custom Product Pages
  • App Store and Google Play launches
  • Launch and ASO on alternative stores: Huawei, Samsung, Oppo and Amazon